Born from a deep passion for fishing, our company began as a simple love for the ocean and the thrill of the catch. Every lure we craft is proudly handmade in Key West, Florida, carrying with it the spirit of the islands and the dedication of true anglers. We are more than just lure makers—we are fishermen creating for fishermen, with every detail designed to bring both beauty and performance to the water. As proud lure makers in Key West, we’re committed to quality, craftsmanship, and the tradition of handcrafting lures that truly make a difference out on the sea.